Blog
Ideas, Trends & Strategy
Architectural visualisation, property technology, AI and events: guides and opinion from the studio for developers, architects and institutions.
30 articles
AI photo booths, avatars and kiosks: what your brand must tell the public
Article 50 of the EU AI Act already applies and the last extension ends on 2 December. What that means for an experience on a stand, and how to make the notice part of the design.
Placing a render in the real photo: the project on site, no tricks
A new building inside a photograph of its site is more convincing than any standalone view, but only if camera, light and scale line up. This is how we approach it with D5 Render and Unreal Engine.
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Real estate in 2030: how homes will be seen, decided on and sold
A realistic look ahead to 2030: a living model of each property that changes with every decision and site visit, AI assistants that answer from project data, and images that say what they are.
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Interactive apps for trade fairs and congresses: from nice-to-have to brand investment
Attendees no longer want to watch: they want to take part. How an interactive app livens up an event, draws people in and builds authority, and why AI has made it more viable and secure.
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AI reverse engineering: software is no longer a black box
REA lets an AI agent study how an application works without its source code. It is controversial and disruptive, and it makes us rethink how we design, protect and build custom apps.
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Luxury property on the Costa del Sol: deciding every detail without being on site
In the golden triangle, luxury homes sit between €14,000 and €16,000/m² and many owners live far away. 3D has to be accurate enough to decide on and live enough to follow construction.
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WTM London 2026: three interactive experiences to live Spain on the stand
From 3 to 5 November, once again, we are developing several interactive experiences for Turespaña at WTM London: Photo AI, an AI assistant built on official content and a 3D map of connections with London.
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Generative AI is not a catch-all drawer: it is a tool of the trade
AI arrived all at once and many people see it as something that does everything. Sorting each use, accepting the learning curve and putting craft first is what turns it into real productivity.
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How to sell homes in Málaga neighbourhoods that do not exist yet
Málaga is processing 12 new residential sectors with more than 13,000 homes. Buyers there cannot walk around the neighbourhood, so the render has to build it, with its streets, parks and timelines.
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Beacon 9: a playable story in the browser, with nothing to install
Beacon 9 is free to play in the browser, on a computer or a phone. We look at how its story was built, the technology behind it, how AI multiplied production and what brands and events can take from it.
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3D design on the Costa del Sol: images for buyers who decide from abroad
In the second quarter of 2026, foreign buyers made 37% of home purchases in the province of Málaga. For many of them the render is the first viewing, so it has to answer their questions.
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3D design in Marbella: what the new General Plan changes
On 18 September Marbella approved its first General Plan adapted to Andalusia's LISTA law, leaving the 1986 framework behind. This is how 3D design can help developers and architects in the new stage.
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3D architectural visualisation and AI: more realism without betraying the design
The 3D model locks geometry, materials and light; AI refines planting and people and sets images in motion. This is how architectural visualisation works today without promising what will not be built.
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3D video for public tenders: the specifications, explained in motion
A strong 3D film does more than impress: it follows the tender criteria, flags every technical detail with titles and voice-over, and frees the team to defend the proposal.
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Touch, gesture or button panel: designing a trade fair experience people get in seconds
A trade fair visitor gives you a few seconds before deciding whether to step closer. The way they interact decides whether they understand, are surprised and remember the brand.
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Gamified experiences people want to live: quizzes, treasure hunts and AI photos
A quiz, a treasure hunt or an AI photo booth rarely works on its own. What works is a well-designed journey: a clear goal, fair rules, real movement and an image visitors want to keep.
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Vibe coding: building web mini-games by conducting an orchestra of agents
Luigi's Pizza House was built entirely with vibe coding. Nobody wrote its code by hand: the work was directing AI agents, making design decisions and polishing every UX and UI detail.
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Vibe coding and 3D design: the next evolution of modelling
AI now generates editable meshes and operates Blender from written instructions. What changes in 3D modelling, what is worth delegating and what still demands judgement in architecture and interiors.
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Local-first applications: when work cannot wait for a connection
An inspection should not stop when reception disappears. Explore how apps can save on the device first and synchronise later, while making conflicts visible and keeping data usable.
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Gaussian Splatting: from a real place to a navigable 3D experience
A different way to digitise existing places: what Gaussian Splatting offers, where other models are needed, and how to evaluate it through a focused pilot.
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3D digital twins of buildings: connecting models with maintenance
A 3D building model explains a space. An operational digital twin connects that space with assets, data and tasks. Here is how to design a useful maintenance interface without confusing a convincing visualization with the building's actual condition.
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WebGPU: turning the browser into a practical 3D workspace
Configurators, technical training and visual tools: WebGPU opens up new possibilities for web applications. The key is choosing which problem deserves that power.
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Lightmapping: the technique that separates mediocre 3D projects from impressive ones
Lightmapping gives physical realism to video games, 3D applications, and architectural visualizations. We explain what it is, why it matters, and how to apply it without needing a complex pipeline.
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How to multiply your stand's engagement at trade shows with AI and games
How artificial intelligence, gamification, and PhotoAI technologies are transforming institutional and corporate stands at FITUR, Mobile World Congress, and other international trade shows.
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3D Render vs VR Tour: Which is better for selling your real estate development?
An honest comparison between photorealistic renders and VR tours for marketing real estate developments. When to use each and how to combine them to maximize sales.
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How to win a public tender with architectural visualization
Practical guide for architects and consulting firms: how to use 3D renders, animation, and interactive apps to score higher in public tenders and competitions in Spain.
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Rendering died first
I know talking about 'Rendering died...' might sound like aggressive clickbait. And in part it is: it's a necessary provocation to bring a debate to the table that goes far beyond a specific tool.
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SaaS is dead 'as we knew it'
What started as a specific need to send emails ended up becoming an open-source, private, and self-managed system developed in a week using Vibe Coding (and a bit of experience ;).
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AI isn't coming to help you, it's coming to make companies more profitable
Automation is no longer looking to help you work better. It's looking for companies to need fewer people.
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How AI is transforming architectural visualization
A look at the future of 3D rendering and artificial intelligence in high-end real estate projects.
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