Virtual reality for events and trade shows

Viseni Design, a studio based in Marbella, designs and builds virtual reality experiences for stands, trade shows and corporate events in Andalusia, across Spain and at international fairs. It produced the virtual reality experience on the Andalucía stand at FITUR 2025 and a VR experience for the Renfe stand.

To show what will not fit on the stand: a destination, a train, a hotel, an industrial plant or a building that is not built yet. Visitors explore it for a few minutes and leave with a clear idea of the product, and the sales team has a natural reason to continue the conversation.

Two to four minutes usually works at a trade show: enough to impress without the queue growing too long. In spaces without time pressure, such as a showroom or a conference room, it can run longer.

It depends on the stand size, expected visitors and session length. A common start is two or three stations plus a screen showing what the user sees to entertain the queue. We work out the number with you from the show’s visitor flow.

Yes. We leave the headsets set up so the experience starts by itself, with a demo mode and a simple cleaning and charging routine between sessions. Before the show we train the team and test with the same equipment that will be used at the venue.

Virtual reality places the visitor inside the experience: more immersive, but individual and with a queue. Augmented reality overlays content on the real world on a phone or tablet and several people can share it at once. VR suits showing a complete space; AR suits a product, a map table or a shared scale model.

Yes. The 3D content works for other shows, the sales office or a 360° or real-time 3D web version that opens with no headset. We plan for that from the start so nothing has to be rebuilt.

It depends on whether 3D content already exists (a render, a product or building model) or has to be created from scratch. Adapting existing content takes a few weeks; a new experience with custom scenes and animation usually needs 6 to 10 weeks. It is best to start as soon as the stand is known.