Madrid · Spain

Interactive stand experiences for FITUR Madrid

Digital and interactive experiences for FITUR stands: VR, AR, apps and brand activations that connect with visitors.

  • VR destination tours for Meta Quest headsets
  • Interactive apps and AI photo booths for the stand
  • Large-format touchscreens with destination content
  • Gamification and engagement mechanics for visitors

A tourism stand needs to introduce a destination quickly while giving visitors a reason to explore further. Interactive maps, virtual experiences and touch applications can support that conversation when they are designed around the visitor journey.

Our FITUR work builds on experience with destination presentations, including projects for Turespaña. We plan the content, interaction length and hardware around the stand layout, expected visitor flow and operating team.

Our experience at FITUR Madrid

  • Real FITUR experience with Turespaña and other tourism bodies

  • Knowledge of visitor flow and event dynamics

  • End-to-end production: concept, development, build-up and on-site support

  • Material ready for build-up day, without surprises

Frequently asked questions

How do you prepare an experience for a busy tourism stand?

We consider session length, visitor turnover, staff operation and device setup from the start. The content should be easy to understand and the experience straightforward to reset between visitors.

Have you worked at FITUR before?

Yes. We have produced digital experiences for FITUR over several editions, including projects with Turespaña and other tourism bodies, and know the event’s rhythm, deadlines and demands.

How far ahead of FITUR should we commission a project?

At least 3 months for complete projects with app development or VR; 6–8 weeks for simpler productions such as interactive screens. FITUR takes place in January, so projects ideally start in September or October.

Which experiences work best at FITUR?

Those that create queues and conversation: VR destination tours, AI photo booths, destination games and large touchscreens. What works is what makes visitors take part and stay on the stand for more than two minutes.

FITUR Madrid

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