Events and innovation

Turespaña · Photo AI 2026

One of our flagship activations: visitors take a photo and, in three steps, appear in places all over Spain. Spain as a destination, promoted from trade fairs around the world.

Client
Turespaña
Year
2026
Type
Events and innovation
Technology
WOMI · Generative AI · Photo AI
What we did
  • Custom interface with a 3-step viewer
  • Generative AI photo transformation
  • WOMI platform
  • Roll-out at international trade fairs

Photo AI is one of the flagship activations of WOMI, our own AI experience platform. After several years of development it has run at many trade fairs and public and private events; Turespaña 2026 is one of its best examples.

We designed a custom, intuitive interface with a three-step viewer: visitors take their photo and the AI transports them to places across Spain. From a stand anywhere in the world, every image becomes an invitation to travel and puts Spain in front of an international audience.

Turespaña · Photo AI 2026

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