Events and innovation · IMEX Frankfurt

Turespaña · IMEX Frankfurt 2026

WOMI Photo AI, touch-screen gamification and a multilingual AI assistant for the national stand.

Client: Turespaña
Location: IMEX Frankfurt
Year: 2026
Type: Events and innovation
What we did: WOMI Photo AI
Touch-screen gamification
Multilingual AI assistant

For the Turespaña stand we combined the WOMI AI photo platform, touch-screen gamification and a multilingual AI assistant for an international trade audience.

The experiences were designed for short, shareable sessions: visitors take their image with them and the stand gains dwell time.

The case

Stand with the highest dwell time in the pavilion. Thousands of photos shared on social media.

Challenge
Maximise engagement and brand recall at the institutional stand in international tourism trade shows.
Solution
WOMI PhotoAI platform + touch gamification + multilingual AI assistant for the stand.